Partnerships that drive success

Join our Partner Program as a distributor or value added reseller and benefit from Cobra's 60 years of industry expertise with ongoing training, sales resources, and dedicated channel management. Cobra's Partner Program allows you to access competitive pricing, protected territories, and dedicated support

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Brand legacy Partner benefits Industries Products Join

Our brand legacy

For over 60 years, Cobra has been an industry leader in two-way communications solutions. We design our products here in the United States with a focus on keeping up with the demanding environments they are used in. Our purpose-built solutions help keep you connected, effective, and dynamic—whatever your workday may throw at you.

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Partnership benefits

Competitive volume pricing & progressive commission structure

Our scalable structure ensures your profitability grows by unlocking tiered pricing discounts and increased commission splits.

Protected territory through deal registration

Register your opportunities to secure exclusive rights to contracts within your territory, preserving your investment in customer relationships.

Comprehensive training solutions

Master the technical knowledge necessary to effectively serve customers. Customize to your team’s needs and choose between onsite or virtual training sessions.

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Sales enablement resource access

Detailed spec sheets for all in-market products illustrating product benefits, use-cases, and certifications

Demos of upcoming products in pipeline for consideration and early access

Marketing materials (descriptions, images, videos) for promotion and awareness

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Empowering you & your industry

In any industry that requires clear communication across teams, Cobra products are there to ensure business operates effectively — from leading FRS handheld radios to groundbreaking new LMR solutions, industry-standard CB products, and trusted VHF marine radios.

Retail

Cobra radios and accessories offer subtlety and speed to help you meet customer expectations.

Cobra business radio in use by education staff

Education

Powerful Cobra radios reach all corners of campus to enhance emergency preparedness and staff coordination.

cobra business radio in a hospitality setting

Hospitality

Help your staff succeed by providing intuitive Cobra cross-team radios. Your guest ratings will thank you.

Construction

Cobra solutions integrate across jobsites. Stay connected to a project while your team's communications stay secure.

Warehouse

Cobra offers standard & licensed-channel solutions for clear, reliable communication across the entire warehouse floor.

Dining

Cobra's dependable radios facilitate flawless service with multiple channels and up to 18-hour battery life.

Events

Cobra's durable communication solutions keep events running smoothly and on schedule.

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Product highlights

PX650 Business Radios

Key Features:

  • License-free two-way radio engineered and designed in the U.S.
  • Ready to work right out of the box
  • Simple, easy-to-deploy communication solution
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Performa Business Radios

Key Features:

  • Licensed two-way radios designed and engineered in the U.S.
  • Land Mobile Radio (LMR) and UHF technology
  • Enhanced privacy, cross-platform compatibility, easy deployment
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TrailBlazer GMRS Radios

Key Features:

  • Over 2W of power featuring removable antenna and repeater capability for range extension
  • Universal compatibility with FRS/GMRS platforms and instant out-of-the-box functionality
  • Customize channels, privacy codes, and features with available programming software for ease of use and optimized convenience
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man driving in truck cab speaks into cb handset

Professional CB Radios

Key Features:

  • The standard of excellence in CB radios with over 50 years as an industry leader
  • Dual-mode AM/FM for clearer sound and less background noise
  • Fully featured and accessory capable for a variety of commercial applications
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Vehicle Power Solutions

Key Features:

  • Keep essential devices powered, from tools to appliances and everything in between
  • GFCI protected outlets with and built-in Pentagon Protection® to keep you safe
  • Protection against failures like thermal shutdown, reverse polarity, over-voltage, and low voltage
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Fleet Dash Cams

Key Features:

  • Drive Smarter® App integration for heads-up alerts and real-time insights on the road ahead
  • Mayday alerts and Incident Reports in the case of an emergency
  • Apple CarPlay® and Android Auto™ compatibility for easy vehicle integration
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Join today

Fill out the form to get started. Our partnership manager will contact you shortly.


Or call our partnership manager directly: +1 773-804-6243