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Cobra Electronics Launches Limited Edition Army Strong® CB Radio
The 29 LTD ARMY is Available for First Preview at the 2009 Great American Trucking Show
Dallas, TX (August 20, 2009) — Cobra Electronics (NASDAQ:COBR), the indisputable market leader in citizen's band radios, announces the launch of their U.S. Army co-branded CB radio, an officially licensed product of the U.S. Army. This limited edition model is based on Cobra’s legendary 29 LTD, known in the industry as the best-selling CB radio of all time.
Featuring the time-tested components of the classic 29 LTD along with the honorable U.S. Army logo on the radio and microphone, this limited edition model offers users the outstanding performance of a Cobra CB and an attractive collector piece associated with a brand that exemplifies honor, courage, and loyalty.
Cobra’s classic radio features 40 channels, 4 watts of power, a front panel microphone connector (for convenient in-dash installation), a 9-foot microphone cord (for easy reach anywhere within the cab), tactile controls (for added convenience and safety while adjusting radio functions), and analog signal strength meter with SWR calibration (for maximum performance).
“We are proud to connect the Cobra brand with an organization that embodies such a strong heritage of leadership and quality,” said Tony Mirabelli, senior vice president of marketing and sales, Cobra Electronics. “The U.S. Army brand represents the most dedicated, best-trained and most highly respected soldiers in the world. This limited edition CB is a salute to our American soldiers.”
In the past, Cobra created limited edition Harley-Davidson® and Dale Earnhardt CB radios; both received an extremely positive response from consumers and even attracted a following of collectors. Similar to past years, Cobra’s Army Strong® edition will include a high impact gift box ideal for collectors and a certificate of authenticity.
The Army Strong Limited Edition CB radio will have a suggested retail price of $129.95 and will be available October 2009 at travel centers and CB shops nationwide. The U.S. Army-Cobra Electronics relationship was brokered by The Beanstalk Group, - the U.S. Army’s consumer product licensing agent. For more information, stop by the Cobra Electronics booth, #13098 at the Great American Trucking Show in Dallas, TX, Aug. 20-22, 2009, or visit www.cobra.com.
About Cobra Electronics
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.
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